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Ended is an innovative new blockchain trading platform that will disrupt the financial ecosystem and

democratize the markets. Adjusts Market Cap & Trade Token Price Based On The Rise in Ethereum And Demand

for Lower Entry Point

21 November 2017, Zug, Switzerland, announces that as a result of community response, the

company has decided to take steps to enable greater participation in its highly anticipated ICO. This

includes adjusting the entry price per Trade Token to a lower price to allow for broader participation

and reflect the rise in Ethereum, which is used for purchase. With the soft launch already achieved

during the PRE-ICO, the price reduction lowers the upper level of the fund raise to approximately

$135 million. The result of this reduction will be net positive for existing and future Trade Token

participants as it will provide existing token holders with a greater amount of additional tokens, and

will allow new participants the ability to obtain a larger amount of Trade Tokens. Additionally, the start

of the ICO has been revised to December 5th, still concluding on the originally planned date of December

15th, 2017.

On the changes, CEO, Jim Preissler commented, “One of the primary factors that prompted the price

reduction was the ongoing rise in the price of Ethereum. We’ve been selling Trade Token based on the

price of Ethereum, and the impact of the increase in its value has priced out many of the participants with

a desire to get involved in The community now numbers in the thousands, and we felt it

was only fair to lower the entry point to allow greater participation, and still allocate a large amount of

Trade Tokens to our loyal followers.”

Preissler continued, “As previously announced, we have surpassed our soft cap of $5M in the first few days

of PRE-ICO. The modified market cap, as noted, leaves us with plenty of room to execute upon all original

initiatives and milestones. We’re anticipating some major announcements over the next 1-2 weeks and as

a result, in order to communicate the updates, we felt it was in the best interest of the community to

push back the ICO start date to December 5th. This will allow a more uniform ICO sale of which we are

gauging tremendous interest, and will be fair to everyone who wants to get involved.”

As a result of the lowered hard cap, current Trade Token holders will have their current allocation multiplied

by a factor of 5 and this change will appear in their Members Area no later than close of business on

November 22nd. In addition, Liquidity Pool participation will increase by a factor of 5, which has been

outlined in the White Paper.

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