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|Ubex (UBEX)||Token Sale||28,800 ETH|
At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about
each visitor to the member networks’ websites. The neural networks evaluate the interests of users,
calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable
advertisement. Thanks to this, member network website visitors see only those ads that are maximally
confined to their interests, and which would convince them to fulfill the target action with maximum
probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts
allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent
and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows
passage from the traditional pay per click scheme to the model of payment for targeted actions, the most
fair and interesting model for advertisers.